When you are targeted yeah you should care.
This has become so prevelant that people are not paying attention. As long as they are not targeted they feel.they don't have to care about this information. Totally oblivious. The public have totally lost their understanding of what freedom and liberty are.
The main problem is the those concepts haven't been updated to deal with the age of tech. Its most likely that simple. So the powers that be are working any area they can that isn't percieved by the public.
Also people are being sold these technologies as tools for daily loving and socializing which is totally deceptive and manipulative.